Personas
Artur
Gender: Male Age: 30 years old Profession: Stock Replacer
Background
Artur recently started working in a supermarket and helps with product restocking.
Necessities
- Needs an efficient way to restock products without having to walk through the store more than once.
- Find out-of-stock products as quickly as possible.
- Needs an intuitive system to help locate stock in the warehouse and place it on the correct shelf without mistakes.
Main motivations
- Wants to be efficient in his work and reduce the time spent restocking products.
- Aims to minimize errors, ensuring products are placed in the correct sections.
- Seeks a system that makes his job easier, making the restocking process faster and more organized.
Matilde
Gender: Female Age: 68 years old Profession: Retired
Background
Matilde likes to cook and bakes cakes for her family. She frequently goes to the supermarket but sometimes has difficulty finding specific products.
Necessities
- Needs a system to help locate products within the supermarket, especially when they are in unexpected sections.
- Wants to quickly find cooking chocolate, which is in the kitchenware section and not in the regular chocolate section.
Main motivations
- Wants to make shopping easier and faster without having to ask employees or waste time searching for products.
- Desires an accessible and simple solution with clear directions to find items in the store.
Osvaldo
Gender: Male Age: 45 years old Profession: Supermarket Administrator
Background
Osvaldo manages a supermarket and is responsible for product organization and user experience in the store. He oversees inventory, pricing, and product placement on supermarket shelves. He is interested in improving store efficiency and user satisfaction.
Necessities
- Needs a tool to manage the supermarket layout.
- Wants access to statistics on the most searched products and the most common user paths within the store, based on data such as age, gender, lifestyle, etc.
- Desires to update and reorganize product placement strategically to optimize sales.
Main motivations
- Improve the shopping experience for users, making it easier to find products.
- Optimize store organization to increase efficiency and sales.
- Use consumption data to make strategic decisions about restocking and promotions.
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